Google\u2019s stock took a hit Wednesday after an Apple executive testified in court that the iPhone maker is considering adding artificial intelligence (AI) search engines to its web browser as search traffic reportedly declines. <\/p>\n
The search giant saw its share price tumble 9 percent when Eddy Cue, Apple senior vice president of services, took the stand. Its stock recovered slightly Thursday, rising nearly 2 percent.<\/p>\n
Cue told the court Wednesday that search traffic on its browser Safari fell for the first time last month due to AI,\u00a0Bloomberg reported. He also said Apple will likely add AI search engines, such as OpenAI, Anthropic and Perplexity, to the browser. \u00a0<\/p>\n
\u201cWe will add them to the list \u2014 they probably won\u2019t be the default,\u201d he said, according to Bloomberg. <\/p>\n
\u201cPrior to AI, my feeling around this was, none of the others were valid choices,\u201d Cue added. \u201cI think today there is much greater potential because there are new entrants attacking the problem in a different way.\u201d <\/p>\n
However, Google pushed back on the claim that search traffic was falling, arguing that the number of queries has continued to grow overall, including from Apple\u2019s devices and platforms. <\/p>\n
\u201cMore generally, as we enhance Search with new features, people are seeing that Google Search is more useful for more of their queries \u2014 and they\u2019re accessing it for new things and in new ways, whether from browsers or the Google app, using their voice or Google Lens,\u201d the company said in a statement. <\/p>\n
Cue\u2019s testimony comes as part of a multiweek hearing to determine remedies after Google was found to have an illegal monopoly over online search last August. <\/p>\n
At the heart of the case are a series of exclusive distribution agreements that Google struck with device manufacturers and browser developers, including Apple, to make its search engine the default. <\/p>\n
The court found the agreements to be unlawful, and the Department of Justice is seeking to block them going forward, in addition to pushing for a breakup of Google and its Chrome browser.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
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